In partnership with Huge, I spearheaded the Wish rebrand project — the first of its kind in 12 years since Wish was first founded.
The project spanned across six months from its inception. It began with gaining executive buy-in, gathering insights and conducting market research, providing creative and art direction for visual updates, voice and tone, and motion design, and ended with the launch of this brand new identity in August 2022. This was a truly monumental effort across several teams that resulted in an impactful, modern, and expressive new chapter for Wish.
