With the goal of producing bold, new omnichannel creative for Q3 2023, we created Evie, a new spokesperson for Ethos. Through ideation to production, we sought to to efficiently reach high-intent shoppers in-market for life insurance and improve brand awareness, perception, and consideration. The result was ownable visuals that dialed up memorability while defining hard-hitting messages across TV, Social, Direct Mail, and Homepage channels.
Production Agency: 4SP Creative
