Ethos’ first ever branded photoshoot. Previously, Ethos relied solely on stock imagery which was impersonal and generic. Working with an agency to cover production-side logistics, creative direction was provided for the shoot via mood boards, tone/personality development, wardrobe, casting, and post-production. We were mindful of art direction and set design, infusing brand colours wherever possible to create a cohesive look and feel.
We delivered 50 high-quality, branded, unique images that are used throughout various marketing collateral across all channels. This set of photos keeps the consistency of the Ethos brand and allows us much more control and ownability over the visual identity moving forward.
Production Agency: OpenLight Films
